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On behalf of the U.S. Department of Health and Human Services (HHS), Fors Marsh orchestrated a collaborative effort among creative and media agencies, including the Hispanic Communications Network (HCN), to launch a multiyear national COVID-19 public education campaign, We Can Do This. This campaign, which launched in the spring of 2021, aimed to boost confidence in and increase the uptake of the COVID-19 vaccines.
Led all creative efforts for the Hispanic and Latino-focused initiative of the campaign, Juntos Sí Podemos for HCN. My responsibilities encompassed everything from print, digital, and social media content to out-of-home advertising, as well as overseeing photo and video shoots.